My favourite TV advertisement

http://www.youtube.com/watch?v=O7Xw1IL3oh0


This advert is the M&S Christmas 2013 advert. It is my favourite add because it references Alice in Wonderland and the Wizard of Oz and features Helena Bonham Carter from movies like Dark Shadows, Harry Potter, The Lone Ranger and Les Mis. The advert also stars model/actress Rosie Huntington-Whiteley who starred in one of the transformer movies, so M&S clearly decided to use celebrity that are known by their customers.

It's beautifully made but I personally don't feel that the advert is for all ages because in many shots you see Rosie Huntington-Whiteley in lingerie which is not very child appropriate but I still love the whole Christmassy/fantasy vibe it gives us in this holiday season.

Media Terms Revision Sheets

Magazine front covers

Magazine Terms

Anchoring Text - Text that gives meaning to the pictures e.g. a picture of an actress would be anchored by her name and the film she is in.

Connotations - What an image such as a front cover suggests. For example, pink has feminine connotations and a rose has romantic connotations.

Cover lines – the words around the main image telling readers what is in the mag.

Cover mount – A free enticement or gift stuck to the front cover to encourage sales.

Font - the name for the type, numbers and punctuation marks, in one face and size e.g. ariel

House style – Special rules for a particular magazine about its size, the layout, font, colour scheme, spelling etc.

Graphics - The text boxes and symbols used in a article or on the front cover are referred to as graphics and may or may not include text.

Layout - How the page is designed and formatted with shapes, arrows, text and boxes at different angles etc.

Masthead – name of the magazine nearly always at the top of the front cover; acts as a logo with a fixed style of lettering and font size.

Main Image – typically a well composed, carefully created studio photograph of one person usually female, or one striking object related to the genre of the magazine.

Mode of address - The way a magazine “talks” to its audience i.e. it may ‘talk’ to you as a friend would. The model on the front maybe making eye contact with the reader giving direct address.

Puff - short phrase used to sell the magazine such as FREE INSIDE

Slogan – a few words giving the magazine a Unique Selling Point e.g. the Ultimate Car Magazine

Skyline – Runs across the top of the page and attracts readers to a special feature.

Strapline – A strap or bar of information that usually runs over the top of the page. It is used to summarise content ‘At Home Cheryl Cole’, or highlights a feature.

Battlefield advert

Denotation and Connotation

Battlefield 3 on XBOX 360

I would recommend that people play battlefield on XBOX 360. It is my favourite XBOX 36O game of all time. I only suggest playing it if you are OK with shooting and killing your enemies.

Battlefield 3 is a first-person shooter video game developed by EA Digital. It is a direct sequel to 2005's Battlefield 2, and the eleventh instalment in the Battlefield franchise.

Battlefield 3's Campaign puts the player in control of four different characters. For most of the story, the player controls Staff Sergeant Henry "Black" Blackburn, a member of the U.S. Marine Corps and main character. The player also controls Sergeant. Jonathan "Jono" Miller, a tank operator deployed in Tehran; Lieutenant. Jennifer "Wedge" Colby Hawkins, a Weapon Systems Officer; and Dimitri "Dima" Mayakovsky, a Russian operative.

The game's campaign takes place in the year 2014. Most missions occur as flashbacks on part of the interrogation of Staff Sergeant Henry Blackburn, and do not occur in order of events which may confuse some players.